Crafting the perfect job posting is key to attracting top talent in the competitive UK job market. However, even the most experienced recruiters can stumble into common pitfalls that deter candidates or flood their inboxes with unsuitable applications. At Recruiting Together, we’ve identified some frequent mistakes UK employers make and how to steer clear of them to stand out in today’s hiring landscape.

1. Vague or Misleading Job Titles

The Mistake: Using unclear or overly creative titles like "Sales Wizard" or "Office Superstar."

Why It’s a Problem: Ambiguous titles don't show up in job search engines or attract the right applicants, leading to a less focused talent pool.

The Fix: Stick to clear, industry-standard titles like "Account Manager" or "HR Coordinator." These are more likely to align with what candidates are searching for on UK-specific platforms like Reed, Indeed, TotalJobs or Recruiting Together.

2. Unnecessary or Excessive Qualification Requirements

The Mistake: Requiring irrelevant or overly specific qualifications, such as "Must have a Master’s degree" for roles where practical experience is more critical.

Why It’s a Problem: Over-emphasis on formal qualifications can exclude skilled candidates who have gained relevant experience through alternative routes or on-the-job learning.

The Fix: Focus on the skills and experience truly necessary for success in the role. For instance, if a degree is preferred but not essential, make that clear. Emphasise transferable skills and practical experience to widen your talent pool.

3. Ignoring Salary and Benefits Transparency

The Mistake: Using vague phrases like "competitive salary" without stating a range.

Why It’s a Problem: Candidates increasingly expect salary transparency, especially in light of rising living costs across the UK. Without it, you risk losing qualified applicants to more forthcoming employers.

The Fix: Include a clear salary range or mention if the role offers perks such as bonuses, hybrid working, or travel allowances.

4. Neglecting Inclusivity

The Mistake: Using gender-biased terms or phrases such as “We’re looking for a young and energetic person.”

Why It’s a Problem: Such language can discourage candidates from underrepresented groups from applying and could even violate the UK’s Equality Act 2010.

The Fix: Use inclusive, neutral language. Instead of “young,” consider “dynamic” or “motivated.” Tools like Textio can help ensure your job descriptions appeal to a diverse audience.

5. Failing to Highlight Hybrid or Remote Options

The Mistake: Not mentioning flexibility in work arrangements.

Why It’s a Problem: Many candidates in the UK now expect flexible or hybrid work models and job postings without these options may feel outdated or less attractive.

The Fix: Specify if the role allows for hybrid or fully remote working. If onsite is required, emphasise a positive work environment or local benefits, like accessible transport links.

6. Too Much Jargon

The Mistake: Overloading the job description with industry-specific terms, acronyms, or corporate buzzwords.

Why It’s a Problem: Candidates unfamiliar with your company’s internal language may feel confused or unqualified, even if they have the right skills.

The Fix: Simplify the language and focus on clear, actionable descriptions. For example, replace “strategic ideation” with “developing creative strategies.”

7. Skipping Company Culture and Values

The Mistake: Focusing solely on the role's duties without showcasing your company’s culture or values.

Why It’s a Problem: In the UK, candidates increasingly prioritise organisations that align with their values, particularly regarding sustainability, inclusivity and social responsibility.

The Fix: Dedicate a section to your company’s mission, diversity initiatives, or community involvement. This gives candidates a sense of belonging before they even apply.

8. Not Optimising for Mobile

The Mistake: Posting job descriptions that are hard to read or navigate on mobile devices.

Why It’s a Problem: Over 60% of UK job seekers browse listings on their 'phones. If your posting isn’t mobile-friendly, you’re missing a huge opportunity.

The Fix: Use a mobile-optimised job board and keep descriptions concise with bullet points and short paragraphs.

9. Forgetting About UK-Specific Legal Requirements

The Mistake: Overlooking mandatory legal details such as the right to work in the UK or health and safety policies.

Why It’s a Problem: Failure to comply with UK employment laws can lead to confusion or legal issues later in the hiring process.

The Fix: Clearly state if sponsorship is available or if applicants must already have the right to work in the UK. Additionally, mention adherence to UK regulations like GDPR when handling candidate data.

Conclusion

In the UK’s competitive job market, a well-written, transparent and inclusive job posting can make all the difference. Avoiding these common mistakes ensures you attract the right candidates while standing out as a thoughtful and professional employer.