The group of three salons employing 18 staff smashed their usual monthly target within the first 10 working days post lockdown, forecasting an increase in turnover of 40%, with all salons fully booked for the month ahead.

Synergy founder, Colina Currell, says; “All hairdressers were pleased to come back to what we love doing but I didn’t anticipate the response to be as overwhelming as it has been. We have seen a shift in how people perceive our services after a period of having to be without us, and we have seen the value that we bring to people’s lives being much more appreciated.

“We have made record sales in the past two weeks and not only due to our regular clients coming back to us, but from new clients deciding to join us which is exciting to see. Customers are thinking and behaving differently, they want to shop hyper locally on their doorsteps, be part of a close community and enjoy the ability to walk to our salons. We didn’t see that coming.”

As a result of increased demand, Synergy has needed to recruit more stylists, finding the process easier than prior to the pandemic as people are relocating from London and the cities to the coast.

Colina continues: “It has historically been difficult to find talent, but we are now finding some fantastic stylists who have relocated and keen to continue their careers here in Dorset. I believe this bodes well for the future of our business and the hairdressing sector which has been hit so hard.”

For further information visit https://synergyhairdressing.co.uk/